You didn’t start a company to contort your message for shortform platforms that you hate. You started it to say something bold and new.
So say it fully, to the people who are hungry to hear it.
It’s hard to gain your audience’s trust when you only communicate with them on channels that push you to be shallow and scroll-stopping. That benefits the big platforms, at the expense of both you and your customers. Start talking to your customers like the intelligent, thoughtful adults that they are: with nuanced, longform writing, on channels that let you connect like real human beings.
My Principles
Don’t dumb it down.
The better you treat your audience, the more highly they’ll think of you.
AI makes you boring.
Anyone can use AI to spit out content that sounds like what everyone else is doing. There’s never been a better time to sound like yourself.
If you don’t enjoy your marketing, it won’t work as well.
Everyone thinks you need to become a servant of the algorithm to succeed, but the most successful brands are the ones that actually enjoy their marketing. If you’re blindly following a playbook, there’s going to be a ceiling to your success.
Measurable isn’t the same as valuable.
This kind of work often gets neglected or pushed to the last priority, because it’s the hardest to measure. But if you only chase the goals that are easy to measure, you miss what could be your biggest comparative advantage.
“Lindsay was our first marketing hire, and from the ground up, she built our entire brand positioning, content and community strategy, and scientific communications strategy. She led a team that consistently delivered high quality, engaging content that not only resonated with our audiences but also drove massive growth.
Her strategic vision and execution enabled us to compete against much larger and better resourced competitors, and played a major role in bringing us from a small startup to a globally recognized brand.”
– Lea von Bidder, former CEO Ava Women
I help you build a relationship with your customers based on trust & value.
